Buy it or lose it is message for public

THE message to British consumers from TV presenter and pig farmer Jimmy Doherty was stark and to the point. Referring to home produced pigmeat, he said: "You have to buy it or you will lose it."

Doherty's support for the UK pig industry came as he visited an Angus pig farm yesterday as part of VION Food Group's "Put Pork On Your Fork" campaign.

His support for home-produced pig meat was based on his own evidence of production systems in other countries none of which, he said, matched up to the high animal welfare and assurance schemes operating in this country.

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