Gareth Shaw: Price comparison sites empower people
Such is the power of these marketing gimmicks, I’m sure most people – financially savvy or not – would know what businesses these characters represent, and what their websites offer. In my view, this is largely a good thing. On the whole, price comparison sites have empowered consumers over the past decade or so, helping to reduce the cost of the products and services consumers need and enabling them to vote with their feet to get the best deals.
With the millions of visitors these sites attract, they force financial product providers to compete, using this huge footfall as leverage to secure exclusive and cheaper deals for their users.
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