Royal Salute: Stellar growth for top Pernod Ricard brand
Royal Salute – which sponsored Prince William’s polo team during a match on his recent trip to North America – grew its sales by 27 per cent, outstripping stablemates the Glenlivet at 14 per cent, Chivas Regal at 9 per cent and Ballantine’s at 8 per cent.
Pernod Ricard, the second-biggest Scotch whisky distiller behind Diageo, posted a 9 per cent rise in profits to €1.1 billion (£969 million) for the year to 30 June on the back of an 8 per cent increase in sales to €7.6bn.
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Hide AdThe group reported a 15 per cent jump in sales from Asian markets but a 2 per cent dip in Europe, triggered by consumer spending problems in debt-ridden Greece and Spain.
Christian Porta, chairman and chief executive of Paisley-based Chivas Brothers, said: “These impressive growth figures represent historical highs for many of our brands and demonstrate the depth of our portfolio. Royal Salute’s position as the fastest-growing strategic brand within the Pernod Ricard portfolio underlines the increasing global demand for prestige Scotch whisky.”
Royal Salute’s “tribute to honour” special editions sells for $200,000 (£124,000).
PETER RANSCOMBE