"Healthy" kid food launched by supermarket
But now, healthy foods created to appeal to children have been launched by a major supermarket.
Traditionally a technique used for products like tinned alphabet spaghetti and frozen potato dishes, the range is the first time this approach has been used for fresh fruit and veg.
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Hide AdSmiley sweet potato faces and chunks of butternut squash shaped like stars are among a new selection of foods produced by Tesco to “make mealtimes more engaging and fun”.
Tesco vegetable buyer Elizabeth Hall said: “We want to give parents a helping hand with encouraging their kids to eat more vegetables.
“We’ve taken away a lot of the hassle out of preparing vegetables like butternut squash, which might deter busy cooks at home, whilst also making them more appealing for children.
“We hope by adding a touch of novelty, we can make vegetables the deliciously nutritious and fun part of every meal.”
Ali Capper, chairman of the NFU’s Horticulture Board said: “We have long been calling on food manufacturers to create fun-shaped fruit and veg for children in smaller-sized portions, which we believe could have a role in helping reverse the current obesity crisis.”