Meerkat in the market for animation prize
The ad for comparethemarket.com has been shortlisted for a title at the British Animation Awards.
The awards ceremony will also see children's shows Roary the Racing Car and Shaun the Sheep going head-to-head for the accolade of children's favourite.
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Hide AdSmoking jacketed Aleksandr landed a place on the shortlist for best commercial director at the awards on 8 April.
The ad, in which the CGI creature compares jingles for comparethemeerkat.com and comparethemarket.com is up against one for Audi G5, in which the car is unfolded from a cardboard box, and another for the International Olympic Committee.
The "children's choice" category sees Roary the Racing Car hoping to beat Shaun the Sheep and the Wallace and Gromit adventure A Matter of Loaf and Death.
A panel of 130 schoolchildren will make the decision while other categories will be judged by animation experts.