Comment: Supermarket which Asda be avoided
Properties close to a Marks & Spencer have the second highest premium, with homes worth an average of £29,992 more. Asda was near the bottom of the premium score – just £4,117 – while you definitely don’t want to be seen with an Aldi shopping bag – the store was found to have a negative premium of £2,902.
But in weekly food shopping, things are never so simple. Aldi, for example, has a wine range popular with affluent households. The discerning shopper may use cut price supermarkets for such bargains in order to generate savings for selective ‘treats’ from Waitrose.
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Hide AdBetter still for the more affluent area is to have both a Waitrose and an Aldi nearby - though not too close to each other in case you are seen entering the ‘wrong’ one.
The truly status conscious shopper would, of course, only be seen with a shopping bag of clearly continental origin. An Asda cabbage spied therein? “Heavens, no - Milan, darling!”