Talk of the Town: Future's not so bright for mobile marketing

By The Newsroom

Published 21st Jan 2010, 08:50 BST

Updated 21st Jan 2010, 09:20 BST

OPERATION Focus was a widely praised project in West Lothian targeting drug dealers and raising awareness about the dangers of substance abuse.

It seems the old-fashioned ways of communicating the initiative's message worked well, with 2,000 households receiving letters and more than 10,000 schoolchildren in the area receiving information.

And 26 calls were made to Crimestoppers – the anonymous hotline – the most ever for a single operation in Scotland.