Martin plea over cigarette packs
He said tobacco advertising had already been banned from billboards, TV, films, newspapers, radio, magazines, racing cars, sportswear and at the point of sale. Plain packaging would simply complete the ban, he argued.
Mr Martin said: “Over the past few years the industry has been particularly targeting young women with super-slim, feminine packets which look more like boxes for lipstick or perfume than for a dangerous and addictive drug.
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Hide Ad“Standardising packs would end this practice. Two-thirds of smokers started smoking before they were 18 and 83 per cent started before they were 20.
“Young people who haven’t yet tried tobacco are not drawn to it by a physical addiction. Instead they are attracted to tobacco solely by the image and the idea of smoking.”