Horsemeat scandal: Shoppers study labels
Public trust in the food industry has dropped by 24 per cent. with 30 per cent of those polled now buying less processed meat and a quarter buying fewer ready meals with meat in or choosing vegetarian options.
The survey, conducted late last month, also revealed that two-thirds of people do not think the government has been giving enough attention to enforcing labelling laws, with half of consumers not confident that ingredient information is accurate.
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Hide AdIt found that 44 per cent now spend more time looking at the ingredients label on meat products, with 83 per cent agreeing that country-of-origin labelling should be required.
Richard Lloyd of Which? said: “The horsemeat scandal exposed the need for urgent changes to the way food fraud is detected and standards are enforced.”